One stock figure,six shopfronts.

Stockaroo holds a single quantity per SKU and writes it to every channel that carries the item. A sale on any one of them updates the other five in the same pass, so the last unit cannot be sold twice.

StockarooInventoryAll channels

1,284

Total Items

23

Low Stock

ProductSKUStockStatus
Brass Door HandleBRW-21400Out of stock
Oak Shelf BracketOSB-00916Low
Copper Pipe ClipCPC-3300214In stock
Illustrative — a depiction of the Stockaroo interface. Figures are examples, not customer data.
Which channels
eBay, Amazon, TikTok Shop, Etsy, WooCommerce and Shopify. Every one both sends and receives — a sale on any channel updates the other five.
How the sale is found
PolledeBay, Shopify and WooCommerce every five minutes; Amazon, Etsy and TikTok Shop every ten. The marketplaces do not notify us, so this is a poll and the window is minutes rather than instant.
Amazon fulfilment
FBM onlyMerchant-fulfilled orders only. FBA stock sits in Amazon’s warehouse and is deliberately excluded, so it can never decrement what is on your own shelf.
Currency
GBP onlyStock syncs regardless of currency, but revenue reporting counts GBP orders only. Non-GBP orders are excluded rather than converted — there is no FX layer yet.

Your SKU is notwhat Amazon calls it.

Most sellers end up with a different code on every channel — a legacy listing here, a bulk-upload prefix there. Link each channel’s SKU to yours once and every future order matches back on its own.

StockarooInventory · BRW-2140 · Channel SKUs

One item, six listings, six different codes.

ebaymy-ebay-store
BRW-2140
amazonA1B2C3DEFGHIJK
AMZ-BRASS-140
tiktokstockaroo-uk
TT_BRW2140
etsyStockarooShop
brass-handle-lg
woocommerceshop.example.co.uk
BRW-2140
shopifystockaroo.myshopify.com
SHOP-BRW-2140
Illustrative — a depiction of the Stockaroo interface. Figures are examples, not customer data.
Set once, per listing
Open an item, type the code that channel uses, save. It is stored against that listing, not against your product, so two stores on the same channel can differ.
Inbound matching
An order line arrives carrying the channel’s own SKU. Stockaroo looks it up scoped to the store it came from and resolves it to your item, so the right thing is decremented.
More than one listing per channel
Supported. One item can carry several listings on the same store — a multipack and a single, for instance — and all of them track the same pool.

Out of stock on the shelfis not out of stock.

If your supplier has the item, a sale at zero becomes a back order rather than a cancellation. When the restock lands, the oldest waiting order is filled first.

StockarooOrdersBack orders
OrderChannelStatusWaiting
26-13094eBayBack order2 days
114-8823AmazonBack order1 day
2601-4471EtsyPromoted—
Illustrative — a depiction of the Stockaroo interface. Figures are examples, not customer data.
What triggers it
Your own quantity reaches zero while the supplier stock figure behind that SKU is still above zero. Without supplier stock the order is not accepted as a back order.
How the queue clears
Oldest first. When a restock raises the quantity, waiting orders are promoted in the order they arrived until the new stock runs out.
Where supplier stock comes from
A CSV upload. Drop in your supplier’s availability file and it updates the figure behind each SKU, then triggers a sync so the channels see the change.

Get set up

Connect one channel and watch the other five follow.

Creating an account and connecting a channel needs no card. Stockaroo reads your sales to work out your tier, and you decide from there.

  • No card needed to sign up or connect a channel
  • Every feature on every tier